AC Milan issues its own fan token with Socios

Milan will also have its own token: it’s called $ACM and will have been issued thanks to a partnership with Chiliz.

The token will be launched on the Socios.com platform in the coming weeks. With this partnership, Milan officially enters the world of cryptocurrencies and Bitcoin Future embarks on a path towards digital innovation. The aim is to increase its presence in the digital world, with increasingly interactive tools.

After all, Milan can boast 450 million fans worldwide: the club now has one more way to engage them. In these times of empty stadiums, the choice is strategic to make the community of supporters feel part of the journey of their favourite team.

In fact, fans who buy $ACM will have access to a wide range of benefits and will also be able to participate in corporate decisions. In addition, they can enjoy rewards, VIP experiences and promotions.

Casper Stylsvig, Chief Revenue Officer AC Milan, said:

“We are delighted to collaborate with Socios.com and welcome them into our family of global partners. This partnership will allow us to give our global fanbase of 450 million Rossoneri fans another exciting way to interact with AC Milan, especially in the current circumstances created by the pandemic. We are an innovative and innovation-focused club and this partnership allows us to take another step forward in our modernisation journey.”

Alexandre Dreyfus, CEO & Founder Chiliz and Socios.com, commented:

“I am delighted to welcome AC Milan and its 450 million global fans to Socios.com. Rossoneri fans will have the opportunity to interact with their favourite team more than ever before: they will be able to influence club decisions through surveys, have access to VIP rewards, exclusive promotions, chat forums and much more. The partnership with AC Milan is really the best way to start a year in which we will work even harder to consolidate Fan Tokens as the best engagement tool and as a powerful new revenue generator for the sports industry”.

Milan and other teams with their own fan tokens

Milan is not the first team to have its own token. In Italy, Juventus are the first to have their own token, as they have been using the JUV token to engage their fans for some time.

In Switzerland, Young Boys launched their partnership with Chiliz last October and now have their own fan token.